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NYC’s Mayor Bloomberg s plan to ban purchase of soda with foodstamps frowned upon by U.S., ‘gotta keep them fat and happy'

Federal officials on Friday rejected Mayor Michael R. Bloomberg’s proposal to bar New York City’s food stamp users from buying soda and other sugary drinks with them.

The decision derailed one of the mayor’s big ideas to fight obesity and poor nutrition in the city. Mr. Bloomberg and the city’s health commissioner, Dr. Thomas A. Farley, were quick to criticize the ruling by theUnited States Department of Agriculture as a disservice to low-income residents.

Dr. Farley, who said he was “very upset” by the decision, said that it “ really calls into question how serious the U.S.D.A. is about addressing the nation’s most serious nutritional problem.”

In October, city and state officials proposed a two-year experiment to see if the prohibition would reduce obesity among people who buy their groceries with food stamps. Dr. Farley said that about 57 percent of adults in the city and 40 percent of the children in its public schools were overweight or obese, and that obesity was especially rampant in low-income neighborhoods. Limiting consumption of sodas and other drinks with high sugar content, he argued, could help reverse that trend.

But in a letter to a New York State official, an administrator of the food stamp program in Washington said the city’s proposed experiment would have been “too large and complex” to implement and evaluate.

The city’s proposal was part of Mr. Bloomberg’s campaign to make the city a healthier place, which has included banning smoking indoors and in public parks, barring restaurants from cooking with trans fats and requiring them to inform customers about calorie counts. The mayor was not pleased with the rejection.

“We think our innovative pilot would have done more to protect people from the crippling effects of preventable illnesses like diabetes and obesity than anything else being proposed elsewhere in this country — and at little or no cost to taxpayers,” Mr. Bloomberg said in a statement. “We’re disappointed that the federal government didn’t agree, and sorry that families and children may suffer from their unwillingness to explore our proposal. New York City will continue to pursue new and unconventional ways to combat the health problems that hurt New Yorkers and Americans from coast to coast.”

The disappointment of Mr. Bloomberg and Dr. Farley was matched by the thrill in the voice of Joel Berg, the executive director of the New York City Coalition Against Hunger, who cheered the federal government for “deciding not to micromanage” the lives of poor people.

“The whole attempt was misguided and unworkable,” Mr. Berg said. “This proposal was based on the false assumption that poor people were somehow ignorant or culturally deficient.”more from NYTimes