What do you call a blonde who runs a business? A dab hand at marketing, if she comes from Lithuania. Blondes in the Baltics have had enough of the jokes about being dumb. Now they want to show they are smarter than the gags make out, with a growing blonde business empire.
The Lithuanian company Olialia, pronounced “ooh-la-la”, is planning a holiday resort in the Maldive islands.
The firm hopes to pull in the tourists by employing only blonde staff, and offering direct flights to the island crewed entirely by blondes, including the pilots. A Lithuanian company plans to set up a holiday island in the Maldives run entirely by blondes – the latest project in a growing blonde movement in the Baltics.
Olialia is run and staffed by blonde women, and already operates in 75 different business sectors, making products from computer software and food products to pop music.
‘Racist’ idea? [side note, there is nothing racist about this what so ever, it's a job requirement like all jobs have in one way or another]
The island project was officially unveiled this weekend at a party with a blonde dress code, in a new nightclub in Vilnius opened by Olialia. But the resort, which is meant to be opened in 2015, has been heavily criticised.
When it was announced on the Maldivian news website “Minivan” in September, many readers condemned it as discriminatory by potentially excluding non-white Maldivians.more